Get Found on Google — and When Your Customers Ask AI
SEO and GEO (generative engine optimisation) for small businesses.
Your customers don't only search on Google any more. They ask ChatGPT for the best plumber nearby. They read Google's AI answer at the top of the page and never scroll. They ask Gemini who to call. If your business isn't in those answers, the one that is gets the enquiry.
We help small businesses show up in both places — the Google results you already know, and the AI answers your customers are starting to trust. In plain English, with prices you can see, and no long contract.
"Who's a good plumber near me?"
Based on local reviews and their website, a strong choice is your business. They're well rated, clearly list their services, and cover your area —
Can you actually optimise for AI? An honest answer.
Let's deal with the obvious question first, because it's the right one to ask.
You've probably read that you can pay someone to get your business "ranked higher in AI." And a sensible part of you suspects that's a fancy way to charge a lot for something nobody can really control. That instinct is healthy. Plenty of people are selling exactly that.
So here's the straight version. Nobody can reach inside ChatGPT and put you at the top. What we can do is well understood, and it works: AI answers are built from the same places search has always cared about — strong Google and Bing results, content that clearly answers real questions, and other websites mentioning your business by name. Make your site clearer, more credible, and easier to quote, and you become the kind of source these tools pull from.
That's the whole job. We're not promising to trick an algorithm. We're making your business the obvious answer — and being honest with you about what moves and what doesn't.
What GEO is, and how it fits with SEO
GEO stands for generative engine optimisation. Where SEO is the work of getting found in Google's search results, GEO is the work of getting found in AI-generated answers — ChatGPT, Google's AI Overviews, Gemini, Perplexity, and Copilot. When agencies sell "generative engine optimisation services", this is the work they mean.
Here's the part most agencies skip: GEO doesn't replace SEO. It extends it. The same things that earn you a good Google ranking — a fast, clear site, content that answers the questions people actually ask, and a name other sites mention — are the things that get you cited by AI. That's exactly why we do them together, on one page of work, rather than selling you two separate things.
| SEO | GEO | |
|---|---|---|
| Where you show up | Google's list of search results | AI-written answers (ChatGPT, AI Overviews, Gemini, Perplexity, Copilot) |
| What the customer does | Searches, then clicks a result | Asks a question, reads the answer |
| The goal | Get found and clicked | Get found and recommended |
| What earns it | Clear, fast, credible, well-linked site | The same — plus being mentioned and quotable |
Same goal: be the business your customer finds. Different surfaces. One piece of work.
What we actually do
No mystique. Here's the work that gets your business showing up in search results and AI answers.
Start with a free check →- AI visibility audit We check where you currently stand: how you rank on Google, whether AI tools mention you, and what's holding you back.
- Technical groundwork and structured data The behind-the-scenes markup (called schema) that helps search engines and AI read your site correctly and quote it accurately.
- Answer-ready content Pages and clear question-and-answer sections written the way people actually ask, so you're the easy thing to cite.
- Brand mentions and citations Getting your business named on the other sites that AI and search engines trust, the honest way: local partnerships, directories, and light digital PR.
- Tracking across AI platforms We watch whether you're showing up in real AI answers over time, not just your Google position.
How it works — three steps
Audit
We start with the free AI Visibility Check: where you show up today, where you don't, and the few changes that would make the biggest difference.
Build
We do the work — the technical fixes, the content, the citations — in priority order, so the things most likely to move the needle happen first.
Track
We measure what's actually changing across Google and the AI tools, and we report it in plain English.
One honest note on timing: AI answers and search rankings update over weeks and months, not days. Anyone promising overnight results is guessing. We set realistic expectations up front and show you the progress as it comes.
Proof, handled honestly
GEO is new enough that any agency showing you a wall of "AI case studies" is asking you to take a lot on faith. We'd rather show you something more useful.
We practise what we sell
The page you're reading is built the way we'd build yours: clear questions and answers, the structured data that helps AI read it, a real named author, and content written to be quoted. If you've found this page through a search or an AI answer, that's the method working.
Real reviews from real clients
We've been building websites for small businesses for years, and our clients say so. See examples of our work →
A real person, not a faceless agency
Loxvik is run by Oliver, from High Wycombe, with 15 years in digital analytics and e-commerce conversion behind him. He's spent his career measuring what actually makes businesses money online — which is exactly the discipline this work needs. If you ask who's doing your SEO, the answer is his name, not a department.
Why small businesses choose Loxvik
Most agencies offering this are built for big, national brands and price accordingly. We're built for small and local businesses — the ones these tools are quietly reshaping fastest.
Small-business-first
We work the way you do, at a price that makes sense for a business your size.
Plain English, no theatre
No "dominate the algorithm," no buzzwords. We tell you what we're doing and why.
Prices you can see, no long lock-in
You'll know what you're paying before you commit, and you're not tied in for a year. See our pricing →
A human partner, not an automated upsell
You deal with a real person who does the work and stands behind it.
We'll never ask for your passwords or bank details
Everything we need, we can do without them — and we'll explain anything we ever need access to.
SEO & GEO pricing
Straight numbers, same as the rest of our work.
Your AI Visibility Check costs nothing. You get a clear picture of where you stand and what's worth doing — no obligation to carry on with us.
Ongoing SEO and GEO work starts at £300/month. No long contract, no tie-in — you stay because it's working, not because you're trapped.
That's deliberately the most accessible option you'll find. Most agencies offering this start two to five times higher and ask you to sign up for months before you've seen a result. We'd rather earn it.
Frequently asked questions about SEO and GEO
What is GEO (generative engine optimisation)?
GEO is the work of getting your business found in AI-generated answers — the responses from ChatGPT, Google's AI Overviews, Gemini, Perplexity, and Copilot — when someone asks them for a recommendation. It's the AI-answer version of what SEO does for Google's search results.
What's the difference between SEO and GEO?
SEO gets you found in Google's list of search results. GEO gets you found in AI-written answers. The work overlaps heavily — a clear, fast, credible site that's mentioned on other trusted sites helps with both — which is why we do them together rather than as two separate services.
Does GEO replace SEO?
No. GEO extends SEO; it doesn't replace it. AI tools build their answers largely from existing Google and Bing results plus brand mentions, so strong SEO is the foundation GEO is built on. Anyone telling you to drop SEO for GEO doesn't understand how these tools work.
Do I actually need GEO yet?
Maybe not — and we'll tell you honestly. It's worth doing if your customers research before they buy, if a typical enquiry is worth a meaningful amount to you, and if you want to be visible as AI search grows. It's probably not your first priority if you don't have a solid website yet, or if you're already turning away more work than you can handle. The free check will tell you which camp you're in.
How long until I see results?
Weeks to months, not days. Search rankings and AI answers update gradually, and AI tools can take time to pick up changes to your site. We set realistic expectations at the start and track progress so you can see it moving.
How do you measure it?
We track your Google rankings and, separately, whether you're appearing in real AI answers across the main platforms over time. You get a plain-English report — not a dashboard you need a manual to read.
Do you work with small and local businesses?
Yes — that's exactly who our SEO and GEO services for small businesses are built for. Most agencies offering this work are set up for large national brands. We work with small and local businesses at a price that fits a business your size.
What does it cost?
The AI Visibility Check is free. Ongoing SEO and GEO work starts at £300 a month, with no long contract.
Ready to see where you stand?
Start with the free AI Visibility Check. We'll show you where you show up today — on Google and in AI answers — and the handful of changes that would make the biggest difference. No hard sell, no jargon, no obligation to carry on. If you run a small business and you'd rather be the answer than watch a competitor take it, we'd like to hear from you.
Get a Free AI Visibility Check →Or email us directly: oliver@loxvik.co.uk